5 POWERFUL WAYS TO REACH THE RIGHT B2B PROSPECT LISTS
- marketingpromotion02
- Oct 13, 2021
- 3 min read
Updated: Oct 19, 2021

The days of ‘spray and pray marketing tactics are gone. As of today's B2B marketers, we choose to go for laser-focused audience targeting.
Imagine a scenario where your prospects are out there and looking for a solution to a problem you are able to fix. They do google searches, consume content, look for solutions online and try to find a fix.
However, there is a possibility that they aren’t coming to you for help. Rather, they might be reaching out to your competitors.
You could go ahead and reach out to your B2B prospects by this time. But, it would usually be too late.
However, what if I tell you that you could get ahead and intercept them early on in the process?
That’s where B2B Intent Data comes into the picture.
5 powerful ways to reach the right B2B prospect lists
As per a study published online, an average B2B prospect is already 67% into the buying journey, before they engage with a salesperson. That means when we combine prospect signals with buyer Intent Data, it’s most likely to provide an eagle-eye view. The metrics help us to leverage customer insights to the company’s advantage.
1# Track buyers’ activity
In order to collect B2B intent data, you can run analytic tools on your website.
As an instance, every time a prospect visits your platforms, track their activity. Look for the page they spent the most time on, analyze what caught their attention and how they navigated through your platform.
Similarly, every time someone fills a form on your website, nurture them with ads and send them an email or two to convert them.
However, for this process to work, your prospects must be looking out for a way to address their challenge. Needless to say, but your solution should be able to address them when they visit your website.
Find the right data partner
The first option works well when your prospects are reaching out to you. However, there is a high chance that most of them aren’t. That means, when your prospects visit your competitors’ websites, you can’t gather insights into their activity.
Hence, the easiest way to access it is to buy B2B intent data from a third-party platform.
Using platforms like Leadsintel, you can generate these spikes using algorithms that will account for several factors, as mentioned below:
● Types of content consumed.
● The number of consumers.
● On-page time.
This spike data will help you craft a strategy that you can use unobtrusively to send relevant ads to prospects.
Hone in your target for digital ad campaigns
Make the most out of your digital advertising campaigns by taking a large account list and cross-referencing it with a list of accounts showing intent for a specific product or service. You can then create targeted ad experiences that are more relevant to the users.
Not just that, you can use this data to exclude irrelevant audiences from your campaigns. As an instance, you can do the following:
● Serve the audience with light and educational content who have not yet shown purchase intent.
● Those who did show purchase intent, do an aggressive targeting.
Leadsintel can help you with this whole process that can help your audience move into the right bit of the funnel.
Personalize your website and content strategies
Think of your website like a digital storefront. You can use this forefront to provide unique store layout for your B2B intent data.
Figure out what are the common themes and pain points that your target audience is facing. You can find it with your most highly consumed content.
Now, whatever it is, give this piece of information a spot above the fold on your website. This particular space can be used as the attractive store display that attracts your target audience.
Get human amplified intent data with Leadsintel
You now can empower your marketing and sales campaigns with not data but with human amplified intent data.
At LeadsIntel, we are responsible for filtering out the relevant intent data with human intelligence so that you can apply your focus on high-yielding buyers with strong positive intent.
If this excites you, talk to us! We will help you achieve sales Amplification™ and will maximize your revenues.
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