marketingpromotion02Nov 22, 20217 min Is ABM an effective strategy for B2B businesses?Are you investing in marketing and sales resources to sell a product to a customer who will leave within a short time? Concerned about...
marketingpromotion02Nov 15, 20217 minWhat is the difference between lead generation and demand generation Lead generation and demand generation are both essential topics in B2B marketing strategies. If you can't generate demand, you can't...
marketingpromotion02Nov 10, 20213 minWHY IS CUSTOMER PROFILING IMPORTANT?In order to make your sales and marketing more effective, the very FIRST STEP IS TO UNDERSTAND YOUR CUSTOMER. And how do you that? With...
marketingpromotion02Nov 8, 20215 minHow do you get Sales Qualified Leads?Sales qualified leads are like the people ready to make a move and purchase your products and services. The word qualified means your...
marketingpromotion02Nov 3, 20214 minThe Necessary Traits Of A Sales Qualified LeadRecognizing a genuine sales opportunity can directly impact your sales results. Bandwidth is constrained, time is short, and targets are...
marketingpromotion02Nov 1, 20216 minHow Intent data Makes Your ABM More EffectiveIn recent years, Account-based marketing (ABM) has gained much traction among B2B marketers. According to a survey, over 90% of B2B...