Choosing A B2B Data Partner? Here is why to go for Data Accuracy over Big Brand

If you have decided to collaborate with a reliable B2B data partner, pat yourself on the back! This decision would help you make time for the core business growth.

Two major things that B2B businesses consider while choosing a reliable B2B data partner are Data Quality & Brand Recognition.

However, if you have stumbled upon this piece, chances are you are in a bit of a dilemma.

Well, keep reading to get a clarity over this confusion.

Brand Name Doesn’t Guarantee Success

A business doesn’t become a Brand overnight. It does require a right mix of product quality, marketing tactics, financial backing, and even sheer luck. Hence, it’s not safe to assume that a recognised brand would definitely also be the best at their jobs. Number one mistake that B2B businesses make is to go for a well-known solution rather than going for a reliable solution. When it comes to something as significant as B2B lead generation, it deserves a critical review. Look beyond the brand name & prioritise data quality. In order to ensure that you are choosing the right B2B lead generation partner check the data quality yourself. Go through the online forums, look for customer reviews, as well as, request a coverage report for your ideal customer profile. A smart way to go about it is to look for online complaints and check how the brand has responded to it.

Compromising with Data Quality Would Hamper Your Growth

Data is a hot topic in today’s business world. Left, right & centre everyone wants to talk about insights and value that can be derived from data.

Well, it’s worth the hype too!

Data is indeed one of the most valuable resources available for a B2B company.

But, here is something that majority of these people are missing out on:

Data is only useful if it’s high-quality.

At best, bad data is inconsequential.

What we have witnessed is that, in the worst case scenario, companies end up making expensive mistakes. As per a recent study published by IBM, bad data costs the U.S. economy $3.1 trillion every year. That is a deplorable stat.

With that being said, choosing Data Accuracy as the primary factor is a wise decision. It would save you a lot of trouble & would accelerate the business growth. Go With The Data-First Approach B2B businesses thrive on quality lead generation. As they become more data-mature, they would frequently rely on data analysis and modelling for important business decisions. One such important decision is running marketing campaigns using that data!

For your marketing efforts, nothing matters more than data accuracy. Marketing is all about reaching out to the right audience & sending the right message. Target marketing brings in the real results, resulting in increased sales. High-quality data would help you with that. And More!

This has the power to reduce both time and cost.

Hence, if you are a B2B business owner, prioritise Data Quality over a Brand Name, any day!

If you no more conflate brand recognition with quality and reliability, here is something for you!

Choosing A B2B Data Partner? Top 6 things that go beyond the brand name!

Let’s dive deeper into each aspect, before you choose a B2B lead gen partner.

● Consistency In Delivery

Especially when data is aggregated from multiple sources, data inconsistency becomes a concern.

In order to grow consistently, you must have access to the latest data. Data consistency ensures that your team doesn't come across any missing data in the fields. It allows your business to manage and use the data seamlessly.

● Uniqueness NOT Overlapping

Uniqueness is one of the most critical dimensions that ensures that there is no duplication of data. You can measure aata uniqueness against all records, across data sets. Focus on getting the high uniqueness score. It would assure that there are minimized duplicates or overlaps. It would build trust, improve data governance and speed up compliance.

● Accuracy Is The Key

Data accuracy is all about having the data which represents the real-world scenario, while confirming it with a verifiable source. Data accuracy ensures that those associated real-world entities are able to participate as planned.

Higher data accuracy has the power of factually correct reporting and reliable business outcomes. Especially for B2B businesses, accuracy is very critical.

● Data Which Stays Relevant

Imagine your team collectively putting in 60 hours everyday in marketing to the audience who aren’t interested in what you are selling. Hence, your business requires relevant data. As just adding a slew of data into your system won’t really help your team, if it is not relevant. Choose to pay for the data which helps you reach out to the target market & brings you business. Data relevancy is directly proportional to the ROI you will get.

● Integrity Of The Data

Integrity denotes the validity of data across the different relationships. It means that the present data in a database can be traced back and connected to other data.

Otherwise, it just becomes an orphaned record.

● Quality Of Service

You tick off all the above mentioned points. Company research is done! From offering an accurate database to high deliverability guarantee & your expected pricing, everything goes as per you. However, these things would still leave you unsatisfied, if the B2B lead gen partner hasn’t marked the customer service criteria.

How Do We Stand Out!

Inaccurate data turns into a vicious cycle. It happens because most data providers offer data that lacks human verification. They only rely on AI and machine learning to produce & verify their data. Hence, Leadsintel becomes your go-to B2B data provider. We not only tick all the 6 crucial features of a B2B lead gen partner, we provide smooth onboarding & human-verified reliable data.

Give it a try, schedule a quick demo!

Email Us: hello@leadsintel.io