In this blog, we are going to cover the top 5 reasons to opt for a B2B lead generation outsourcing agency. Let’s get into it!
Scaling a business requires multiple nuts & bolts that fit into the right spot. It’s not possible for every business to be a pro at finding all the right spots.
Hence, it's okay to take help.
No matter what business you are in, it's always a good idea to stick to your core competencies & outsource the ones which hinders your success.
Outsourcing B2B lead generation could be one of them.
Whether your marketing funnel has dried up, or your sales team is stranded in a barren desert, outsourcing B2B lead generation could be your saviour.
What exactly does B2B lead generation companies do differently?
If you are wondering “what is all this hype about outsourcing Lead generation?”. Let me help you understand it.
In order to run & scale a successful business you need a continuous outpour of leads. These leads when converted, would give you more business in the long run. However, the process of getting those leads isn’t simple. It’s way tedious. That’s why you need a B2B lead generation company.
That’s cool. Isn’t it?
Let’s dig into this further.
Quick Takeaways:
■ In any business ecosystem, nurturing qualified leads is way easier than generating new ones.
■ Outsourcing B2B Sales lead generation gives your sales & marketing department a breather to grow more.
According to a recent Bain study, 82% of large organizations in North America, Europe, and Asia view outsourcing as a mature and necessary function.
Thinking Of Outsourcing B2B Lead Generation? Top 5 Reasons To Go For It.
You want to outsource B2B lead generation?
Great!
But, not sure if it's right for you?
Still Great!
Just keep reading.
Give your business one less thing to worry about
Building and monitoring a lead generation team could be challenging, resource-intensive, and time-consuming. Amidst sourcing candidates, onboarding new employees, and training them, businesses get drifted from their main focus. If you are running a company & you are of an opinion that outsourcing b2b lead generation could be complex, think again! The task of doing it all in-house is 10X more tedious. If you outsource B2B lead generation, the focus of your business remains intact on its core competencies.
Focus on providing value to your customers
All the businesses hire (or want to hire) the Michael Jackson of sales. Believe me or not, not all salespeople would be a pro at finding new prospects, nurturing them and then closing them.
Appointment settings would require a different set of skills set as compared to sales presentations and conversion. It is not a cakewalk to find someone who is equally good at all three.
However, your business needs and deserves the expertise of all three.
So how do we do that?
We hire a damn good B2B lead generation company and leverage their expertise in all the areas. A successful lead generation company thrives on expertise, refined systems and years of proven results. They have experimented with tons of stuff, and have learned, unlearned & relearned.
Hence, if you want to focus on refining your business, providing more value, working on being the best in your industry, leave the B2B lead generation to an experienced agency.
Heavily cut down on the user acquisition cost
Let’s get a reality check. We need technology to create an efficient system. And let’s face it, Software licenses and industry memberships are expensive. An outsourcing agency has access to various software because they can buy once and spread the cost among their entire client base.
Standalone Businesses don’t have that flexibility. This means, if you want to generate B2B Buyer Intent Data in-house, you would do either of these:
● Take memberships of many softwares while trying to experiment with what works best for you.
● You would compromise on the quality by choosing something cheaper.
Either way, it doesn’t make sense for your business to do it. Leads are an important asset. This is an essential step of your sales funnel. Hence, you need to make a wiser choice. Something that gives you a better ROI in the longer run.
Win more leads by leaving out the guesswork
Lead outsourcing agencies are in the business for a reason. They follow industry trends and best practices. That being said, they have acquired the latest strategies, software, and tools.
Your business, on the other hand, if it has to acquire the same strategies & systems, it won’t be an easy path. In house lead generation brings you to square one. Your team makes mistakes, passes through that learning curve, which eventually increases the cost. Outsourcing B2B lead generation makes your sales process smoother, faster & failproof. The sales team focuses on refining their existing skill sets, rather than acquiring a new one. Your sales pipeline gets reallocated to what’s important.
Looking at the astronomical costs that companies bear on sales & marketing, ROI would be dramatically higher, if they choose to outsource lead generation.
Dedicate the time saved in evaluating your outcomes
By now, we have already established how acquiring B2B leads through outsourcing could save businesses huge time & money investment. That being said, the saved time can be used in evaluating the existing results. From evaluating how conversion rates can be improved to current challenges and how the offerings can be improved. You can focus on being the best at what your business does. In the meanwhile, let your B2B lead gen partner focus on what they do best!
Conclusion
But, there are many B2B lead generation companies out there….
If you are into this dilemma, then you need to keep reading.
While outsourcing Lead generation is not just about generating “MORE LEADS”. It’s so much about generating “RIGHT LEADS”. We can use a few tactics, some strategies & random tools here & there.
That will generate leads, sure.
But, will they generate the kind of leads who are keen on purchasing what you sell? We don’t know that!
That’s where a right B2B lead generation company comes in. They don’t give you random leads. They give you B2B Buyer Intent Data. This means, they first gather the insights into buyer engagement and purchase intent. They collect this data from a high volume quality traffic source. And they finally give the information of only those leads who are qualified and are already looking for what you are selling.
And mind you, this one distinction only will help you cut through the noise.
For that, you can count on us. At Leads Intel, we know what would sail your boat. We are an expert at what we do & we are fun to work with. With us, you won’t have to worry about not having qualified leads, like ever. Care to chat, maybe? Drop in your details here. (Create a form & give a CTA)