Use Intent to make your Marketing Super Effective and Achieve Higher r ROI

Intent is the super powerful weapon that you can add to marketing arsenal to make your campaigns super effective. You can use this super power to target prospects with the buying intent.

WHAT IS BUYING INTENT?

Buying intent, also known as buyer and purchasing intent, is the probability, the willingness and inclination of consumers to buy a product/service within a certain amount of time.

WHAT IS INTENT DATA?

Intent data is the precise list of prospects with buying intent.

WHY SHOULD YOU USE INTENT DATA?

Intent data or buyer intent data is an absolute super power when it comes to marketing. The key role of marketing in 2021 is not restricted to leads but it is to find the right leads, prospects with higher probability of closures. If you generate 10,000 leads of prospects who need the product, then all the money that you will spend on marketing campaigns. So, here is why you should use intent data for your marketing:

1. More targeted marketing campaigns

2. Higher probity of closures

3. Shorter sales cycle

4. Higher ROI

WHAT CAN BE DONE WITH Customer INTENT DATA?

Customer intent data can be extensively used to make your sales and marketing more effective. Here is how you can do that:

1. Targeted marketing campaigns

2. Targeted content marketing

3. Targeted calling campaigns

4. Targeted Social Media Marketing

TARGETED EMAIL MARKETING CAMAPIGNS

You can make your email marketing campaigns super targeted with customer intent data. First fined who is looking for your product or service. Now you know who is looking for you, send them a hyper personalized email. Since the prospect is already looking for a service like yours, the likelihood of him getting back to you is very high.

TARGETED CONTENT MARKETING

Now that you have a list of prospects that have the buying intent, your job is to understand what type of content will grab their attention. Your next move should be to develop personalized content for these prospects and share it with them. This process takes time but trust me, your prospects will definitely notice you and get back to you for sure. Think about it if someone develops content especially for you, won’t you feel special and go through it. It is this effort that will make a warm lead, a much hotter lead.

TARGETED CALLING CAMPAIGNS

Post pandemic, we all know that answering rates for calling campaigns have declined drastically. But this is where Intent Data will come to your rescue. Use customer intent data and carry out campaigns on these prospects with buying intent. This way you do not end up calling the whole world that does not your product.

TARGETED LINKEDIN MARKETING

You can use customer intent data to connect with the right prospects on different social media networks such as LinkedIn, Facebook, Instagram etc. Use can strategically post content that will be visible to these connections of yours. This will generate immense amount of brand recall with the right prospects who have buying intent.

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