Why Data Cleansing & Data Verification is more Crucial Than Ever?

“Insanity is doing the same thing over and over again and expecting different results.”- Albert Einstein

Are you still using your old lists for calling?

Are you wondering why it is not yielding desired results?

It is time to cleanse the lists.

Even though inbound marketing is gaining more relevance lately, outbound marketing remains strong. When executed properly, outbound sales still drive high revenues. That said, sales is a stream that is always dynamic and keeps changing. Constant innovation is requiring to keep pace with time.

The pandemic has changed a lot of things. It has led to a lot of paradigm shifts and has immensely impacted the way sales is carried out.

Redefine your Sales Process

Let’s face it, if the world has changed, your approach to sales cannot remain the same. If you want to succeed, then you will have to rethink your processes, especially sales. It is time to make your sales more targeted.

Relevance of List Building/Contact discovery Post Pandemic

Database-driven outreach is still immensely useful. Think of the customers you can reach out to directly via email campaigns. Here, you need to take into consideration the customers who have opted into the mailing lists and expressed interest in your company’s products and services. These prospects are likely to react positively to communications that read like they are personal -highly relevant to their specific needs.

Concrete data can be decisive – List building is where it all starts. A high-quality, accurate, comprehensive, and current database about your prospect base will give you all the information you need about your likely customers and their behavior patterns. This allows you to take better and informed decisions related to marketing. For instance, the data collected through the contact discovery process can help you decide the type of offers more likely to attract a specific target segment to a trade show. In other words, it can help you come up with enhanced targeted promotions. It removes the guesswork about their pain points. Now you can better utilize the time and resources at hand.

For the data set to be of high-quality it is essential that the list building process be robust.

Why is Data Cleansing/Data Verification so important now?

The sad truth about the pandemic is that it led to millions of job losses. Thus, the catastrophy made all B2B lists stale. Unfortunately, data lost most of its relevance.

Carrying out outbound campaigns on old lists is a waste of time and resources. Expecting good results from old lists is against wisdom.

But do not worry!

The lists can be cleansed. It is a painstaking process but totally worth it. The new lists bring in new hope and a better probably of closures. With the new lists you can now target the old accounts but with new faces. The key is to find the right people.

Carrying out the outbound campaigns on verified lists will l certainly enhance sales numbers and increase the efficiency of the sales teams. The sales cycle will shorten and revenue will start coming in sooner.

At KIA Biz, we help our customers with understanding who is the right buyer. We help them build the right lists that are 100% accurate We also help them Data Cleansing and Data Verification ensuring their campaigns are carried out to target the right prospects, hence increasing the effectiveness of each and every campaign and ensuring higher ROI for our clients.

For more information, do visit www.kiabiz.com and for a free data sample, do write to us at hello@kiabiz.com